Assistant Employer Brand Manager

JOB TITLE: Assistant Employer Brand Manager

SALARY: £38,295 - £42,550

LOCATION(S): Leeds, Bristol, Edinburgh and Halifax

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites.

About this Opportunity

We’re going through a huge transformation, so we need people who want to help get us to where we need to be, working at pace whilst delivering work with real impact. This couldn’t be truer than in our award-winning Employer Brand & Recruitment Marketing team, as we’re delivering work that’s making a huge difference.

It’s an exciting time for the team as we’re in the middle of rolling out a new Employer Value Proposition and Employer Brand; this is a big shift that will enable the Group to attract and develop top talent. This shift also gives us the perfect platform to explore new and creative ideas, strategies and different ways we can take our brand to the market.

As the Group’s Assistant Employer Brand Manager, you'll be at the heart of everything the team does, helping shape our employer brand as it evolves, creating compelling narratives and storytelling, and showcasing to the market why LBG is an incredible place to work.

What you’ll be doing 

• Refine and elevate user-driven content from our employees to showcase what it’s truly like to work here. 

• Craft eye-catching employer brand content that can be published on key careers-focused channels such as the careers site, LinkedIn and Avature. 

• Partner with our Talent Acquisition team to creatively promote their roles and elevate their presence on platforms like LinkedIn. 

• Assist the Employer Brand and Recruitment Marketing team with initiatives including employee advocacy, candidate newsletters, event branding and employer brand refreshes. 

• Supporting our central communications team in promoting and amplifying the content they create across central channels. 

• Researching and analysing external market trends, campaign performance data and competitor activity to help us stay ahead of the competition.  

• Take the lead on project managing employer brand projects and attraction campaigns, ensuring we keep on track. 

Why Lloyds Banking Group?

 We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

What you'll need

• A keen eye for quality content and the ability to write engaging posts. 

• A proactive, can-do approach with exceptional communication skills to effectively engage and build relationships with stakeholders and colleague communities at all levels. 

• Excellent organisational skills to manage multiple tasks and projects. 

• Proficient in analysing data and crafting compelling narratives from research to support informed business decisions. 

• Experience with user-driven content systems such as Altru, The Martec, Seenit or VideoMyJob is a plus, but not essential. 

• Ability to work flexibly and at pace, adapting quickly to changing circumstances. 

About working for us

Our focus is to ensure we’re inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We’re committed to creating a consciously inclusive workplace where our colleagues can be themselves, thrive and perform at their best.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

As an inclusive employer, we offer Workplace Adjustments for colleagues with a disability (which may include long-term health and neurodivergent conditions) where it is reasonable to do so. This could include flexibility with regards to office attendance, location, and working pattern.

We are proud to be a Disability Confident Leader. If you have a disability, you can also apply via our Disability Confident Scheme (DCS). Through the DCS, we guarantee to interview a fair and proportionate number of applicants with a disability, whose application meets the minimum criteria for the advertised job role.

We also provide adjustments that are reasonable throughout the recruitment process to reduce or remove barriers for applicants with a disability, long-term health condition or neurodivergent condition. If you’d like an adjustment to the recruitment process just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 28 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. 

We’d love to hear from you.