App Advocacy & Engagement Manager

JOB TITLE: App Advocacy Engagement Manger

LOCATION(S): London, Belfast, Leeds, Bristol, Manchester, Chester

HOURS: Full-time

SALARY: £57,546 - £75,780

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub.

We support agile working, click here for more information on agile working options.

About this opportunity:

This is an opportunity to be the driving force behind building excitement and advocacy for our #1 mobile app, inspiring engagement across the organisation and beyond!

In this role, you’ll grow and learn in an environment that truly recognises the importance of delivering positive outcomes for customers and re-imagining the future of Consumer Engagement, developing the vision and enabling a bold transformation.

You’ll be part of a team dedicated to leading on our always-on app advocacy strategy, crafting powerful stories, designing fun and impactful events, and delivering creative initiatives that boost app adoption and loyalty.

The team is also responsible for driving engagement within Digital Engagement (DE) and owning the DE comms strategy.

Day to day responsibilities include:

• Working alongside Brands, Marketing & Experience (BMX) and Group Corporate Affairs (GCA) to create impactful stories promoting the mobile app

• Implementing strategies to drive app engagement with colleagues and customers

• Collaborating across the channels to support our customer-facing teams to build their digital capabilities

• Bringing innovative ideas to life to engage with both our colleagues and customers about the app

• Support the embedding of the DE People Plan through our communications and engagement strategy

From running dynamic hackathons to uncover innovative ideas to driving a purpose led communication plan, you’ll make the app an integral part of our culture, sparking innovation, excitement, and pride at every turn.

Why Lloyds Banking Group

We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn and thrive.

What you’ll need:

• Story telling Strategist – Create compelling, memorable narratives that bring the app to life for colleagues and customers alike. You’ll use the power of storytelling to engage hearts and minds, crafting messages that drive excitement and showcase success stories

• Engagement – Design and implement innovative engagement plans with key partners, including dynamic initiatives and signature events, that captivate audiences and create lasting enthusiasm for the app. Your creativity will make the app a source of pride for colleagues and a trusted tool for customers.

• Collaborative Influencer – Build strong relationships across teams and channels, including the app remains front and centre in every aspect of our organisation BMX and GCA colleagues, to align efforts and share brilliant stories that amplify the app’s impact. You’ll act as a unifying force and fostering collaboration.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, we’d love to hear from you!