What would you do with an extra two hours a day?

Less than a third of our lives outside of work feel like our own, so it’s not surprising that we’re a nation desperate for more free time. The reality is, most of us feel like we just don’t get enough, with the amount of time that feels genuinely free averaging at a mere 23 hours a week.*

Our research found that almost half of UK adults (45%) feel less than 20% of their non-working hours are truly free, with the majority (86%) saying getting more free time is important. For those earning over £100,000, the need for more free time rockets: 99% say it’s important. 

Read full introduction

31%

said more free time would improve their mental health

23 hours

per week = the amount of time that feels genuinely free

36%

would spend extra hours of ‘me’ time relaxing at home

 

What’s freeing up our time?

What’s taking up more of our time?

Given the changes in how we are spending and saving our free time, we are seeing shifts in how many extra hours we have in the day.

In short, investing in the right technology could give us an extra 110 minutes every day. Sounds perfect… but where is this time coming from? Automated health appointments, driverless cars, AI assistants, handy drones and robot cleaners all play a part. Although some tasks will only save us a few minutes a day, these minutes easily add up to hours.

Where our free time will come from


The time saved on life admin could add up to a potential free time dividend per day of 110 minutes.

Where might free time come from?

Life admin now

What might change?

How much time could be saved?

Life admin now

Health and care appointments

What might change?

More automated and time-friendly appointments, less need for travel, testing at home

How much time could be saved?

3 minutes

Life admin now

Driving

What might change?

Driverless cars mean individuals are always passengers, so car trips can be used for other activities

How much time could be saved?

21 minutes

Life admin now

Household chores

What might change?

Automation of cleaning with new/better devices

How much time could be saved?

37 minutes

Life admin now

Online research, admin

What might change?

AI (including next-gen assistants, generative tools and agents) conduct more tasks autonomously

How much time could be saved?

31 minutes

Life admin now

Shopping and banking

What might change?

Agentic AI fulfils tasks for us, and drones deliver and collect in precise time windows

How much time could be saved?

18 minutes

Downtime download: what’s changing?

  • Past 

    Since the pandemic, people value personal time more than ever. Many have adjusted their work-life balance by working less or opting for flexible schedules that fit around their lives.

    Present 

    This shift means more people are enjoying a slower pace of life – mostly inspired by previous pandemic restrictions. However, this trend is mostly seen among the financially secure, who can afford to work less and focus on family time.

    Future

    Around 4 in 10 consistently aim for more free time, a trend likely to continue. Free time is highly valued, with many favouring staying at home over participating in out-of-home activities.

    We’re shifting to slower living, staying in more and cutting back on social outings. This is reflected by the 74% of UK adults that choose to spend their free time relaxing at home.

  • Past 

    Growing media influence on unhealthy products and government efforts to prioritise individual wellbeing began to shift our outlook on health.

    Present 

    Many of us are making healthier lifestyles choices, with lower alcohol consumption and more focus on fitness and sports. Gen Z are maxing out at the gym; 30% regularly work out compared to only 15-25% of all adults. For £100,000+ earners, finding the time to train seems to be an issue, with 51% saying they’d work on health and fitness if they had more free time. 

    Future

    Healthy is becoming the new happy hour: from clean eating to weekend hikes, daily routines are getting a glow-up – and, again, it’s Gen Z leading the charge, swapping pints for Pilates and pub crawls for cold-pressed juice.

  • Past 

    Technology has transformed our lives by making everyday tasks faster, communication instant and access to information limitless. Being able to connect globally, shop quicker and keep in touch easier, has shifted our everyday habits.

    Present 

    With tech advancements, these activities are expanding, blending in-home and out-of-home leisure into new experiences and audiences. Around half of us spend time in the 'Fourth Place' – a digital space that recreates real world leisure, through gaming, culture experiences and exercise.

    Future

    The 'Fourth Place' will subtly shape our daily life, from virtual movie nights to video calls. As AR and VR advance, new ways to engage in digital leisure will emerge, diversifying how we spend free time and impacting traditional out-of-home activities.

  • Past 

    Social time became less frequent, so quality started to matter more than ever before. As such, how we spent our free time became more determined by its value. 

    Present 

    More casual socialising, such as after work drinks, is seen as less important, with one-off experiences becoming more enticing. As a result, many of us also prefer to spend money on experiences and leisure activities rather than physical products or possessions.

    Future

    Experiential leisure will stay popular, from concerts to activities like escape rooms and themed bars. Holidays, often more luxurious, will remain a priority and sharing experiences via social media will continue to be a noticeable trend. Creating time for experience will be key, with 53% of £100,000+ earners saying they would spend extra free time travelling. 

Past 

For over 30 years, leisure has been a bigger priority than work for most Brits. Even during the cost-of-living crisis, where the gap narrowed as work gained importance, leisure still had the upper hand, as people searched for creative, affordable ways to enjoy their free time.

Present 

People are approaching leisure time differently: some prefer more frequent, low-cost activities, while others choose fewer but higher-quality experiences.

Future

Tech won’t just save us time, it’ll upgrade how we spend it. At home, it’ll offer affordable activities and ways to connect globally. While outside, it’ll create immersive experiences, from high-tech concerts to social gaming adventures.

The future looks free… how do we get there?


Technology plays a pivotal role in helping us to claim back our free time. 60% are likely to adopt new tech to save time in the future… But what will this look like?

Day in the life: 2030


Let’s fast forward to 2030. What could you be doing with your extra free time?

Meet Claire

Age: 46

Lifestyle: Working mother of two, married

Location: Peak District

Job: Head of data for a Manchester-based tech firm

A day in Claire's life

Meet Jaden

Age: 27

Lifestyle: Dating, full-time worker

Location: London, living with two housemates

Job: Account director for a London-based marketing company

A day in Jaden's life

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