Our purpose and strategy
Our purpose is Helping Britain Prosper.
A company as diverse as its 28 million customers.
A more inclusive business is a stronger business.
In line with our Group strategy and our activity to maximise the potential of people, our goal is to ensure inclusion is at the heart of everything we do, further integrating initiatives across our operations, ensuring it influences every aspect of our work with our customers, colleagues, communities and partners.
Standing against hate
We’re an inclusive organisation and do not tolerate hate.
We have and will take action against discrimination and violent or offensive behaviour, whether racist, sexist, homophobic, transphobic, ageist or ableist, regardless of whether this happens in our branches, offices, over the phone or online on our social media channels. Such action may include referral to the police, being removed from premises, having calls terminated or in closure of an account.
We are committed to creating a safe environment for colleagues and customers and will strive to do the right thing for the communities we serve.
From customer focused roles in our branches, to specialist roles in tech and transformation.
No matter what role you’re in, you’ll have the opportunity to make a difference.
Lloyds Banking Group has received ‘All In Champion’ accreditation from the core advertising industry bodies: the Advertising Association, ISBA and IPA, in recognition of our outstanding delivery against their All In Action Plan, that organisations are asked to support to help make the advertising industry more inclusive.
Championing Modern Britain is a practical guide marketing professionals can follow to create stronger and more inclusive communications.
As part of our Race Action Plan, we’re committed to nurturing our talented Black colleagues by creating specific talent programmes, so that we can help break the ceiling for senior Black role models.
Jasjyot Singh, OBE and Rachel Osikoya explain our ambitions to be the trusted market leader in accessible and inclusive products, services, and experiences.