Our purpose and strategy
Our purpose is Helping Britain Prosper.
As the UK’s largest financial services provider, we have an important role to play in creating a more sustainable and inclusive future for people and businesses, by shaping finance as a force for good.
We support practically every sector of the UK economy, and we serve millions of people and businesses every day. Our lending, investments, products and services are powerful drivers of creating a sustainable and inclusive future for all, as well as enabling the Group to grow profitably with our customers.
By focusing on Helping Britain Prosper, we aim to deliver sustainable growth and returns. Guided by our Group strategy, we are focusing on areas where we can have impact.
Our Sustainability report provides an update on our progress towards the Group's sustainability ambitions.
Helping Britain
Prosper
We're focussing on five key areas to support the delivery of our strategy and to deliver significant impact across the UK.
Supporting the UK transition to net-zero by advancing initiatives that address climate change and protect nature.
Contributing to a UK in which all households have access to affordable, safe and sustainable homes in places they want to live.
Striving to be a leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities.
Empowering people and businesses to a more prosperous future.
Acting as a partner in the regeneration of the UK’s regions.
Download our Group codes and policies, reports, presentations and strategy documents back to 2010.
Our purpose is Helping Britain Prosper – it’s what drives us, what makes us different and defines how we profitably grow.
We are committed to creating a diverse and inclusive workplace where differences are embraced and everyone can reach their potential.
Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance.