Our purpose and strategy
Our purpose is Helping Britain Prosper.
We’re helping customers to build financial knowledge and empower them with the confidence they need to make the most of their money, both now and in the future.
3m
New savings accounts opened this year
10m
Customers registered for Your Credit Score since 2021
2,500
Children and young people took part in our Financial Education Volunteering Programme
Through our family of consumer brands, we support our customers in many ways, whether that's providing a range of savings options, financial capability training or through access to tools like Your Credit Score.
Helping customers keep their money safe is a top priority at Lloyds Banking Group. We invest tens of millions of pounds every year in the latest technology to protect our customers from fraud.
We were the first organisation in Europe to introduce new state of the art fraud prevention technology, helping protect our 30 million customers from telephone fraudsters.
But we can't do it alone, which is why we partner with a range of organisations to help fight fraud together. In 2021 we joined forces with City of London Police to launch the industry’s first pilot scheme using proceeds of crime to fund fraud-fighting and victim support programmes.
Many businesses have faced new challenges in recent years. Our role is to be by the side of our business customers to support their ambitions and help them seize opportunities for growth wherever possible.
We aspire to contribute to a UK in which everyone has access to affordable, safe and sustainable homes in places they want to live.
Customers are choosing mobile banking over any other way to bank, with only 8% of customers using a branch regularly.