Marketing Manager, Customer Engagement, Channels (12 Month Fixed Term Contract)

JOB TITLE:  Marketing Manager, Customer Engagement, Channels (12 Month Fixed Term Contract)

SALARY: £57,000 - £70,000

LOCATIONS: Bristol or Leeds

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites

About This Opportunity

Lloyds Banking Group (LBG) is changing and responding to the rapid transformation of our sector, helping us to be the best bank for customers. We're embracing creative, agile and simpler ways of working, to make a difference to the constantly evolving needs of colleagues, customers and our business.

Our Business and Commercial Banking (BCB) division have business clients across a wide variety of sectors - from small businesses to multinational corporations and financial institutions. Many of the clients we support are household names, driving UK growth, and we've pledged to help the UK economy recover by helping British businesses. Within BCB is our Channels business, which has been built to design and deliver great end to end experiences for our clients across Digital, Telephony and Marketing Channels.

You'll be part of a team that is shaping Business and Commercial’s digital and multi-channel experience. Creating connected, personalised customer experiences across touch points such as mobile app, online banking, websites and email. These will be anchored in strategic themes and initiatives such as unlocking growth for our existing customers, growing digital engagement within business sectors, optimising the mobile app to help clients meet their business needs, or delivering multi-channel brand and design changes.

This role will primarily focus on supporting the design and delivery of how and where we use our digital channels to target customers with back book propositions; building audiences, delivering digital marketing, designing public and secure content.

What You’ll Do

• Work with product and channel stakeholders to understand business needs and how our communications can contribute to strategic objectives

• Utilise insights and research to gain an understanding of client needs and commercial opportunities

• Design and deliver multi-channel communications that release and grow value from the products our clients already hold

• Work with analysts and data teams to develop communication targeting and put in place performance tracking to measure campaign effectiveness

• Design and implement Test & Learn activities which continuously improve the performance of the programme

• Review communication performance and identify necessary interventions to keep performance on track / grow contribution

• Manage the relationship with our marketing function and campaign delivery with 3rd party suppliers

• Keep up to date with emerging BCB communication capabilities, championing and utilising new technologies as appropriate

The Skills And Background You'll Need

• Marketing delivery background with a thorough understanding of below-the-line marketing channels, targeting techniques and approaches to performance measurement

• Strong relationship management skills and a proven record of working effectively with a variety of technical and non-technical partners, including analysts, research teams, marketing specialists etc

• A commercial and strategic mindset with the ability to provide insight driven solutions to business objectives and problems

• Excellent written and verbal communication skills, including experience of exec level storytelling

• Strong planning and organisation skills, attention to detail and a strong record of delivery

• Experience of utilising insights / MI to shape and optimise marketing campaigns

About Working For Us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

Ready to start growing with purpose? Apply today. 🚀