Our purpose and strategy
Our purpose is Helping Britain Prosper.
As the UK’s largest financial services provider, we have an important role to play in creating a more sustainable and inclusive future for people and businesses, by shaping finance as a force for good.
We support practically every sector of the UK economy, and we serve millions of people and businesses every day. Our lending, investments, products and services are powerful drivers of creating a sustainable and inclusive future for all, as well as enabling the Group to grow profitably with our customers.
By delivering on our sustainability objectives and doing right by our customers, we’re uncovering commercial growth, providing positive outcomes for stakeholders and building a more resilient and profitable business that delivers higher, sustainable returns.
Our Sustainability report provides an update on our progress towards the Group's sustainability ambitions.
Supporting the UK transition to net-zero by advancing initiatives that address climate change and protect nature.
Help every household in the UK have access to quality and affordable housing, not withstanding income and tenure.
Be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities.
Empower customers and businesses to a more prosperous financial future.
Acting as a partner leading partner in the regeneration of low-income regions and communities.
Download our Group codes and policies, reports, presentations and strategy documents back to 2010.
Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and business, shaping finance as a force for good.
We are committed to creating a diverse and inclusive workplace where differences are embraced and everyone can reach their potential.
Our annual report provides disclosures relating to our strategic, financial, operational, environmental and social performance.