Our purpose and strategy
Our purpose is Helping Britain Prosper.
10 February 2021
Social media and technology play into the hands of scammers, who can easily pretend to be someone else in their profile and use fake information and photos. They can also try to use the virus as an excuse not to meet in person.
Although romance scams are less common than other common types – including payment scams (where someone sends money for goods that are never received) or impersonation scams (where the fraudster pretends they are calling from a reputable organisation and trick people into transferring cash out of their account) – they can have a devastating financial and emotional impact.
Paul Davis, Retail Fraud Prevention Director, Lloyds Bank, said: “Dating scammers do this for a living, with multiple victims at a time, and they’re ready to disappear into thin air as soon they’ve got their hands on your money.
“They’re in it for the long game and can spend weeks or months building up a relationship and trust, inventing their story and waiting for the right moment to ask for money. It might be a little at first, but when they know they’ve got you – they’ll be out to cash in.
“If you’ve struck up a conversation or begun a relationship online and the discussion moves on to sending money, that’s the time to stop. Talking to a friend or family is always helpful as they might be able to spot the signs from the sidelines.”
While those in younger age groups are less at risk of romance scams in particular, 15% of those aged 18 to 24 have been victims of fraud more broadly since the start of the pandemic, compared to 2% of over 55s, according to separate research commissioned by Lloyds Bank.
Overall, an estimated 3.6 million people have been a victim to some kind of scam since last March as a result of limited contact with others.
Tips to stay safe from dating scams
How Lloyds Bank is fighting fraud
We invest tens of millions of pounds every year in the latest technology to keep our customers’ money safe, as well as our dedicated team working 24/7, 365 days a year.
We use behavioural analysis to help design our fraud warnings carefully using insight from fraud prevention and behavioural psychology experts, as well as feedback and from customers where fraud has been prevented as a result of these warnings.
If we see enough unusual factors or have any doubts about whether the customer may have been a scam victim then we’ll pause the payment for further checks.
This time last year, we partnered with professional poker player and Harvard psychologist, Maria Konnikova, who’s an expert in the psychology of how people make decisions in situations when the emotional part of your brain takes over and decisions become less rational. We worked together to see how we can make our warnings even more effective to customers, because fraudsters are experts in convincing people to believing them – and it’s often too late when they’ve disappeared with victims’ cash.
We created an innovative mule-hunting team which has uncovered more than 41,000 mule accounts and stopped £41 million from falling into the hands of fraudsters since it was launched in 2018. The mule-hunting team developed a number of new techniques to rapidly analyse data, spotting tell-tale signs, patterns and behaviour to halt fraudsters in their tracks.
We have since incorporated the intel from this industry-leading pilot into our state-of- the-art fraud systems to stop the movement of money from scams, shutting down fraudsters’ attempts to shift money using cutting-edge defences developed by specialists from across the bank.
We became the first organisation in Europe to introduce new state of the art fraud prevention technology, helping protect our 30 million customers from telephone fraudsters. This creates an 'audio fingerprint' of each call to highlight unusual activity, identify potential fraud and stop criminal callers.
Our branch and telephone banking colleagues are specially trained to identify signs that could indicate that a customer could be a victim of fraud and we are a leading supporter of the ‘Banking Protocol’ initiative, working together with the police to help intervene if a customer is at risk.
We are a leading supporter of Take Five (led by UK Finance) – a campaign urging people to stop and think before giving out their personal details and making transactions.