Our purpose and strategy
Our purpose is Helping Britain Prosper.
Supporting customers through the cost of living crisis.
The high cost of living continues to put pressure on the UK’s finances. While everyone is affected in different ways, we’re here to help and are supporting our customers at every turn.
If a customer finds themselves in challenging financial circumstances, the most important first step is for them to talk to us so that we can make a plan together.
Proactively contacting customers:
We regularly communicate with our customers and are proactively contacting them to offer our support and find tailored solutions to match their personal circumstances. This could be alternative mortgage and savings options, debt consolidation or payment holidays.
Money management tools:
We’ve made a range of money management tools available to our customers online and in our mobile banking apps, including subscription checkers, spending insights and savings tools so that our customers have a clear view of where their money is going and can establish good financial habits.
Mortgage Charter:
We are committed to the measures of the Government’s Mortgage Charter and have a well-established process for supporting customers who are concerned about their finances or in financial difficulty.
Credit score access:
We give customers access to their credit score, information about factors which may impact their score and hints and tips to improve it over time through Your Credit Score, a free service we provide in partnership with TransUnion. It had 3.2 million new customers last year, and 8.8 million customers registered for the service.
Savings options:
We’ve been in touch with more than 15 million customers in the last year to inform them of their options for savings. This includes a targeted campaign to around 2.5 million customers whose behaviour suggests they would benefit from changing their savings product to receive better rates.
From developing tools to give app users more control over their spending to overdraft support for those struggling with their finances, these are some of the ways we’re supporting customers through the rising cost of living.
Jasjyot Singh, OBE | 20 Oct 2022
7.5m
We’ve proactively contacted more than 7.5 million customers most in need of support since 2022 to let them know we’re here to help.
200k
We contact more than 200,000 mortgage customers on variable rates each year to tell them how much they could save by transferring to a lower fixed rate.
8m
More than 8.8 million customers have registered for Your Credit Score to help them understand their credit score and improve it.
500k+
Every month more than half a million customers use spending insights on our mobile banking apps to see where they might cut back, or invest, in their budgets.
1.1k
We continue to provide support to our business customers via 1,100 business specialists in communities nationwide to help clients develop appropriate recovery and growth plans.
600k
More than 600,000 business customers have been contacted with guidance on the cost of living and how to build financial resilience.
Video | 2 mins 26 secs
The high cost of living means that some people are being forced to make tough choices. Our specially trained teams are on hand to talk to customers in difficult situations and work through solutions together.
Video | 1 min 24 secs
We can’t be the experts in everything - so we work with the people who are. We’ve partnered with specialist charities such as StepChange, Mental Health UK and Turn2Us to provide additional support to our customers and clients, how and when they need it.
Our experts have unique insights into the impact that the rising cost of living is having on customers and across the sector.
We're helping Britain prosper through our work on financial inclusion, capability and resilience.
As part of our commitment to financial and digital inclusion, we want to ensure that as many people as possible, irrespective of their circumstances, have access to a bank account.
We aspire to contribute to a UK in which all households have access to affordable, safe and sustainable homes in places they want to live.
We currently support one in five first-time buyers to get on the housing ladder and in 2022, we lent £14.3 billion to first time buyers.