Lloyds Banking Group 2024: Putting power into the hands of our customers

 

Charlie Nunn, Group Chief Executive, talks about how Lloyds Banking Group is delivering against its strategy and achieving growth, through innovative customer experiences and important economic and community investment.

Charlie Nunn
Group Chief Executive
Published on: 20 February 2025
6 min read

UK households and businesses have had to show real resilience in recent years. At Lloyds Banking Group, we play a significant national role in building financial resilience and supporting the growth ambitions of our customers and communities: Helping Britain Prosper. Through the largest digital transformation in UK financial services, we are creating seamless apps and services which support strong, informed decisions for brighter financial futures. We are designing for and with our customers, to put more power into their hands.

We are also powering our economy – investing in critical infrastructure, jobs and productivity, and supporting the growth aspirations of entrepreneurs, SMEs and major corporations across the UK. A strong economy needs strong banks, and we are committed to creating the right environment for investment and growth, in order to increase the resilience and long-term success of the communities, customers and shareholders we serve.

We have seen significant progress in the first phase of our five-year strategy; returning our Group to growth and improving our cost and capital efficiency. The ongoing transformation of our organisation is creating clear benefits for customers and colleagues, unlocking high-value customer propositions, and creating a strong platform for higher returns.

Over the past three years our capital distributions have exceeded £11 billion and, in 2024, Lloyds Banking Group increased its underlying lending by £9 billion to £459 billion. Last year also saw over £11 billion growth in deposits, to over £483 billion. We are confident in our targets set for 2026, in line with our ambition to achieve higher, more sustainable returns for shareholders.

2024 results: hear from Charlie

Video | 3 minutes

Transforming the UK’s biggest digital bank

Having reached over 22 million digitally-active customers (an increase of 25% in 3 years), and 7 billion log-ons last year to our mobile app and internet banking, we are growing our position as the UK’s largest digital bank. We have an immense breadth of services, knowledge and capabilities which we are leveraging to improve our digital offering for the future. AI and better use of data is already helping to protect people at an earlier stage, and we will continue using and developing AI to improve service, choice and peace of mind.

We are transforming our organisation in order to design and deliver products which benefit customers in multiple ways – meeting today’s needs and tomorrow’s ambitions. Your Credit Score is an excellent example – a free digital tool with 11 million registered users and over 780,000 customers actively improving their credit health in 2024 alone.  This is a significant step forward in our country’s financial resilience.

We've reached over 22 million digitally-active customers, with

7 billion

log-ons last year to our mobile app and internet banking, as the UK’s largest digital bank.

However, we want to go much further than financial resilience alone, by making significant investments in financial empowerment; giving people greater confidence and control over their personal finances. Last year, we sent 10 billion targeted notifications and, throughout a changing interest rate environment, our alerts helped customers to make swift, beneficial choices. Our new Bill Switcher and Benefit Calculator are also making an important difference, with over 1 million people using Benefit Calculator to understand and access additional support. 

And I am particularly proud of our Ready Made Investments app, through which we’re making investing inclusive and easily-achievable for many more potential investors. This tool is in clear demand from younger customers, and we want to continue empowering a generation whose need for financial security is greater than ever. While at a different life stage, our Ready Made Pensions are easing retirement planning by enabling people to view, track and top-up their pensions via our mobile app. 

At Lloyds Banking Group, we have a strategic imperative to join-up across our organisation, in support of our customers and in order to leverage new commercial growth opportunities. And from 2025, we’ll welcome customers from across our brands to access their accounts, products and services at any of our Lloyds, Halifax and Bank of Scotland branches.

Whether online or in person, we want to support customers in the way they choose to bank – breaking down barriers to financial inclusion, helping people navigate a fast-changing economic environment, and broadening access to the brilliant range of knowledge and support across our Group. 

 

Your Credit Score: supporting over 10 million

Your Credit Score is helping customers take control of their money, build their financial confidence, and even tackle fraud.

Read Sam's article

Galvanising growth and regional regeneration 

Lloyds Banking Group is uniquely invested in our country’s growth agenda – financing high-growth sectors such as energy, technology and housing. Over the past five years, with partners across the private and public sectors, we’ve supported infrastructure projects worth over £100 billion; fuelling regional regeneration and growth. Given our scale and footprint, we are closely attuned to the specific needs and opportunities of different regional economies; working with key sectors and regional leaders to create the right growth conditions.

But wherever I go in the UK, there is one challenge which is common to all – the need for more good quality, genuinely affordable housing, which is a critical foundation for strong communities, jobs and productivity.  

As the UK’s largest mortgage lender, we have provided around £100 billion to first time buyers since 2018 – supporting 65,000 in 2024. But we need more housing for buyers, renters and the growing waiting list of people in temporary accommodation. Lloyds Banking Group’s pioneering MADE partnership with Homes England and Barratt Redrow has created a master developer to realise the largest-scale infrastructure projects and place-based solutions; helping to deliver tens of thousands of new homes which are urgently required. This is cross-sector collaboration at its best, at significant ambition and scale.

"As the UK’s largest mortgage lender, we have provided around £100 billion to first time buyers since 2018 – supporting 65,000 in 2024."
 

We have also partnered with the National Wealth Fund to accelerate the retrofit of social housing and, through a blended finance solution, are helping housing associations to improve energy-efficiency and cost-effectiveness for residents – transforming health, work and home-lives. As the UK’s biggest commercial supporter of social housing, we are committed to increasing provision of safe, lasting homes with around £20 billion in financing since 2018 – including over £2 billion in 2024, of which 50% was for sustainability-linked builds and retrofit.

Together with our charity partner Crisis, we’re campaigning for one million more homes at social rent within the next ten years. In partnership with government, we want to make good progress on the necessary housing policies and investment structures. Housing and infrastructure are key commercial priorities for our Group, and a critical foundation for UK resilience, jobs and prosperity.

Across a range of socio-economic and growth priorities, we want to play an active, market-leading role. In 2024, we became the first major UK bank to lend to a Community Development Financial Institution (CDFI); contributing £43 million to three CDFIs as part of a £62 million fund, which is designed to support 800 businesses and over 10,000 jobs across the regions. This transaction was facilitated by our Regional Impact Fund, which has committed £1 billion towards regional regeneration, growth and Net Zero transition.

We are also proud to partner 70% of the UK’s higher education institutions – engines of regional growth and development, whose research increases private sector productivity by £40 billion each year. Last year, we co-authored a report with PwC UK which set out how we can unleash the catalytic power of Universities in our communities and commerce.

 

What are CDFIs and how do they support SMEs?

We announced Lloyds Bank’s Corporate and Institutional investment in the new Community Investment Enterprise Fund via Community Development Finance Institutions (CDFIs). But how do CDFIs help SMEs?

Read John's article

Supporting strong, sustainable communities

We are committed to achieve higher, sustainable returns by delivering on our sustainability objectives and prioritising high growth areas for our Group and wider sector. Enabling the transition to Net Zero is in everyone’s interests; increasing the resilience and sustainability of the sectors on which we all depend.

We are particularly focused on areas where we know we have the scale and resource to make the greatest difference: greening the built environment, low carbon transport, sustainable farming, and renewable energy: 
 

  • We have provided over £47 billion in sustainable finance since 2022, including £17.5 billion last year alone.
  • At Scottish Widows, we met our cumulative investment target for climate strategies one year early, with £25.9 billion invested by the end of 2024. 
  • £14 billion of our Commercial and Institutional Banking book is now covered by Transition Plan Assessments – a significant increase from the £2.9 billion assessed in 2023.
  • We also completed £11.5 billion of green mortgage lending and delivered £9 billion in financing and leasing for electric and plug-in hybrid vehicles. Having exceeded our original targets, by the end of 2027 we aim to deliver an additional £11 billion and £10 billion respectively.

Meanwhile, as the biggest lender to agriculture in the UK, we’re proud to partner Soil Association Exchange in providing farmers with the incisive information they need to make sustainable, profitable choices. Last year, we carried out the most comprehensive study of UK farmland which has ever been undertaken – assessing key areas such as soil health, biodiversity and water.

750 practical recommendations are being taken forward by farmers – protecting livelihoods, the environment and food production. We’ve also made our first investment in nature protection – as a founding business partner of Projects for Nature; supporting three landmark nature recovery projects in England.
 

£47bn

in sustainable finance

£11.5bn

of green mortgage lending

750

recommendations being taken forward by farmers

£9bn

for electric and hybrid vehicles

Helping Britain Prosper – now and for the future

I am an enduring optimist. I believe we are in a strong position to support progress and prosperity across the nations and regions of the UK, born from our long-standing and resilient fundamentals for growth. The growth which creates jobs, raises living standards and funds public services.

Yes, the economic outlook remains uncertain – with increased geopolitical tension, lower but persistent inflation and supply chain constraints. Yet our top universities, highly skilled workforce and robust capital markets provide strong foundations for growth.  We are market leaders in innovative, future-critical industries, including AI, biotech and clean energy. And we at Lloyds Banking Group play a key role in facilitating major investment into essential national infrastructure.

From our support for Statera Energy to finance the UK’s largest operational battery storage system, to our work with the UK Infrastructure bank for a stronger, more inclusive digital future – delivering full fibre, faster internet to 8 million homes and 800,000 businesses.

We are primed to support the government’s mission to boost our attractiveness as an investment destination, by taking judicious risk and investing for growth. This requires greater stability, certainty and confidence for the business community – through strategic long-term commitment to UK industry and infrastructure, support for emerging industries like AI, and proportional, competitive regulation.  

As I said at the start, a strong economy needs strong banks.  We are committed to helping Britain prosper – fuelling inward investment and inclusive, sustainable growth. UK households and businesses have been showing considerable resilience, with household savings and deposits increasing 6% over the past 12 months. With the right investment and business environment, we have a strong opportunity and capacity for growth. Lloyds Banking Group is committed to supporting a bold vision for the future, which increases prosperity for all those we serve.

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About the author Charlie Nunn

Group Chief Executive

Charlie has over 25 years’ experience in the financial services sector. Prior to joining the Group in August 2021, Charlie held a range of leadership positions at HSBC, including Global Chief Executive, Wealth and Personal Banking, and Group Head of Wealth Management and Digital, as well as Global Chief Operating Officer of Retail Banking and Wealth Management.

Charlie began his career at Accenture, where he worked for 13 years in the US, France, Switzerland and the UK before being made a Partner. He then moved to McKinsey & Co. as a Senior Partner, leading on projects for five years.

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