Our purpose and strategy
Our purpose is Helping Britain Prosper.
Results days are an opportunity to take stock of the propositions and innovations we’ve delivered to help customers get more from their money – and to examine what’s next for Lloyds Banking Group. Jayne Opperman, CEO, Consumer Relationships, sets out our priorities.
Today, we’ve announced a robust set of financial results for the first half of the year. Results is an opportunity for us to reflect on how we’ve supported our customers to build their long-term financial resilience and realise their financial ambitions.
Alongside that, it’s also an opportunity to bring into focus our priorities for the rest of 2024 and beyond as we undertake one of the biggest transformations in financial services.
Transformation takes hard work, and it isn’t confined to the boardroom – it takes real change at every level of our organisation.
From our developers and engineers writing the code that lets people access all their accounts in one place, to our teams providing customer support from within the app; we’re redefining what a brilliant customer service experience looks like and putting the power of people’s finances right in their pockets.
We continue to see more and more customers choosing digital and mobile banking as the main way to manage their money. And they don’t just choose it for everyday banking tasks like checking a balance or paying a bill, but also for more complex financial needs.
Customers can now manage their entire financial ecosystem from their phone, which means they can take out life insurance, make an investment for the first time or even consolidate their pension pots, all within one app.
We have over 22 million digitally active users - and over 19 million are choosing mobile to manage their money. This is a trend that we expect to see continue, with projections suggesting that we’ll exceed 7 billion log-ons per year by 2025.
But it’s about more than just banking – we’re helping customers build their financial resilience too and Your Credit Score is a great example of this. This is a new tool that helps individuals understand their credit position and how they can improve their ability to get credit too.
We now have over 10 million registered customers engaging with this service and we’re seeing over 600,000 customers improving their score every quarter. Now that’s strengthening the nation’s finances at scale!
We continue to build mobile features and experiences that really support our customers – and we have some exciting app developments coming soon too.
Charlie Nunn, Group Chief Executive and Jo Harris, CEO, Mass Affluent, reflect on our progress halfway through 2024, and how our strategy is delivering for customers and Helping Britain Prosper.
The power of technology alongside our brilliant people is what’s allowing us to make stronger customer connections and deepen relationships.
Everyone has life goals and finance is a way to achieve that. But every customer is unique – with different circumstances and financial needs; so every experience they have with us should be as individual as they are. The money goals of a recent graduate are not going to be the same as someone who has just moved house and started a family.
That’s why we’re creating even more personalised, integrated digital experiences for our customers based on their circumstances. And Lloyds Bank 360 – our personalised proposition for Mass Affluent customers – is a great example of that.
These customers typically have income or assets of £75,000 or more, and often have more complex financial needs. 360 brings together products and services from across the bank in a simple way through a brilliant digital-first experience. It includes features and benefits like our financial coaching service, personalised investment solutions and a save and invest tab within the app.
In 2023 we launched Lloyds Bank 360 to just 50,000 customers. This has been a great opportunity to test, learn and improve as we go – learning from customer feedback. At the end of June, we had over 500,000 customers experiencing the proposition, with the aim of rolling out to all eligible Lloyds Bank Mass Affluent customers later this year.
A new and exciting part of this proposition is our financial coaching service. Our coaches are available by video or by phone and explore customers’ financial needs, helping them plan their finances and make more of their money. In fact, around one in three customers who have a financial coaching session with us go on to open a savings account and improve their savings habits.
While we know that mobile experiences can really help our customers every day, when it comes to more complex financial needs a conversation can make all the difference.
We have over
22 million
digitally active users.
Customers are looking for ease and convenience when it comes to their money. They also want a provider they can trust. Like many other sectors and services, we know customers value getting what they need from a single provider where they can.
And as the UK’s only combined banking and insurance provider in the UK we can help people achieve the breadth of their goals. Whether that’s more customers considering life insurance and protection when they take a mortgage with us, to helping customers invest for the first time – we’re bringing banking, insurance, pensions and investments together.
That capability and offer comes together under one app and through our people, so we make it really easy for our customers to think about all of their finances.
We recently launched our ‘ready-made range’ – a series of products helping people to get started on their investment and pensions journeys. The early signs are really promising with customers starting small in some cases, but thinking longer term so they’re contributing to a stronger financial future.
And the biggest benefit? This can all be done from directly within their banking app. We’re making it easy and accessible to think about longer-term financial goals from within people’s everyday banking app.
That ease and accessibility extends into how we’re available for our customers too. Our app and online services are available 24/7/365, but we’ve also been expanding the video appointments capability we offer as well – which is proving to be a hit!
Customers are able to speak with us from the comfort of their own home, at a time that’s convenient to them, with the support from specialist colleagues who can help identify their financial needs and provide the right solutions.
The combination of customer understanding, ease of engaging with us, and the breadth of solutions we provide really builds customer trust.
And in turn that means we can deepen and grow our relationships with customers as we help them think about all of their finances. That helps Lloyds Banking Group grow too.
CEO, Consumer Relationships
Jayne re-joined Lloyds Banking Group in December 2022 as CEO, Consumer Relationships, the centre of the Group’s growth strategy to deepen our consumer relationships through personalised experience and outstanding customer service.
These relationships are delivered through our channels, including around 1,300 branches and our customer-facing teams, the UK’s biggest Digital Bank and our telephony and operations teams.
Jayne has over 25 years of experience in the financial sector, leading diverse teams focused on transforming businesses, most recently specialising in customer channels, operations and technology and using data as a tool to support colleagues and drive personalisation for customers.
Prior to re-joining the group, Jayne held roles at several well-known financial institutions both here and in Australia and Asia, including Citi, Westpac, ANZ and most recently Barclays.
Find out how our new Ready-Made Pension offers customers more control over their future finances.
20 September 2023 | Jo Harris
There’s no one-size-fits-all solution when it comes to money management – so we’ve done something about it.
Charlie Nunn, Group Chief Executive, talks about how Lloyds Banking Group is delivering against its strategy, and the importance of a vibrant and resilient banking sector in supporting strong communities and the wider economy.
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