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Everyone needs a safe and sustainable home.
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So I'm here today in South London,
Lambeth, to meet with the CEO
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and the neighbourhood
manager of The Hyde Group,
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one of the leading housing associations
in the UK, and one of the most important
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clients of Lloyds Banking Group.
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It's great to be here,
so thanks for the time.
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And we're sitting in this amazing location
in the middle of the estate,
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in this Hyde Group office with
Hyde Group colleagues
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sitting right in the middle of the residence.
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How does this feel
working in the location?
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We've got really positive feedback
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and the residents are happy
that we're more on the front line.
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They get to see us.
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They can knock the door.
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We've always been around, but to be in the
middle of the estate I think is massive.
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So Lucy, you’re a neighbourhood manager.
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What would a normal day
be like here at Hyde?
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I get here about 8:30 in the morning.
So I'm basically front line.
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I'm the person that they'll see
out in the street
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and they might stop me to say
“Oh, my doorbell’s not working.”
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“Can you help me with the front door?”
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Mostly just helping with repairs
and general enquiries,
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listening to people with their struggles
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to see what I can do to help them
and which direction I can point them in.
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I really enjoy my job, mostly because
I'm passionate about helping people.
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How many residents will you see every day?
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I would say between 1 to 15 a day.
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[ANDY] It's a huge hotbed of activity.
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We have 2500 homes, about 5000
living within 400 metres of here.
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And it's constantly busy,
and it's about supporting them
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when it goes wrong,
and our job is to fix it
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and make sure that those services,
those products are there.
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And that's when the neighbourhood
managers and the team step in to support
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to get things back on track.
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And it keeps us busy, right?
It keeps us on our toes!
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Yeah, I do a lot of steps a day!
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I think what's maybe different as a
social landlord versus a private landlord
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is our job is to be there
at that time of need
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and to be on the ground to support
our residents, to support our neighbours.
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And our residents are no
different than you and I.
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We shop in the same shops,
we drink in the same pubs.
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They know the support that we can offer
and also the support that's available
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more broadly.
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And we also have a Hyde Foundation Team
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that can help them with looking for jobs
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or helping with bills,
anything like that.
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And just the engagement,
the conversations,
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the chats, the friendships
actually, candidly, that we've built.
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It's real life, you know, it's really powerful.
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It looks like you've been
investing in the estate.
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We've just recently refurbished the
basketball court at the community centre,
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and a lot of the children on the
estate have been so excited.
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[ANDY] It's been amazing hasn’t it?
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[LUCY] Yeah, 100%.
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[ANDY] We'll spend £900 million over the next
5 years maintaining and improving homes.
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So for us that means a dozen community
centres, 100 community spaces.
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And if you've got something nice
to enjoy, to spend time in, to seek support
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when you need it, it makes a massive
difference to people's lives.
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What's one or two stories
where you feel like you've really made
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a difference to one of the resident’s
lives or their families?
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I have had a vulnerable resident that was
struggling, and the path had many holes,
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and she was a wheelchair user
and she couldn't get through,
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the dustbin men would get in her way.
And I contacted our repairs team
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and she said “Honestly, it’s such a great help.”
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I've had grandchildren call up and say,
“You helped my grandmother
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and I really appreciate you for that,”
so that I can take home with me
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and I feel like I've
done something in my day.
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So Lucy, tell me a bit about the
community that lives here.
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Hyde Housing is very diverse - we have
Jamaicans, we have Nigerians, we have Nepalese,
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we have Chinese, we have Indians,
we have all different cultures.
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And I'm currently trying to learn Spanish
because also some of our contractors
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are actually Spanish.
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We actually have a 30,000 waiting list.
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[CHARLIE] 30,000 people on a waiting list for Lambeth?
[LUCY] Correct.
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And one of our main priorities are our residents
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that are vulnerable or may have
come from domestic abuse.
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And we always try to support
them as much as we can.
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There’s kids and there’s families here.
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There must be a real community feeling.
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100%. You see all the families coming together.
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You see the parents watching
over the children in the park,
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and it's lovely.
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[CHARLIE] But you studied for how long?
[LUCY] 2 years.
[CHARLIE] Wow.
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[CHARLIE] You mentioned, the older
residents, the more vulnerable residents.
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How do you support them?
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[LUCY] They hold a big space in my heart
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just for the simple fact that I no longer
have my grandparents around.
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So when I meet our residents,
I always feel like,
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what would I do to help my grandmother?
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Or what would I do to help my uncle,
my brother, my sister?
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[CHARLIE] Amazing.
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[LUCY] I try my best! And I'm getting good feedback so far.
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So, so far, so good!
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[CHARLIE] So I'm here with Andy and
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Maddie, who heads the social housing
practice for Lloyds Banking Group.
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Great to see you.
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So I'm very proud to support a
sector that's so important
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to the wellbeing of our economy,
but also the people of the UK.
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Don't forget, 15% of UK residents
live in social housing.
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It's a huge part of our economy.
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It's a huge part of our
households across the UK.
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As the CEO of The Hyde Group,
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you're responsible for
45,000 homes, 105,000 residents.
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What's top of your priorities
at the moment?
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For us, there are three core things
that we focus on.
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One is keeping our customers safe.
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The second thing is about maintaining,
improving and greening our homes.
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And then the third thing for us
is about new homes. So for us,
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we build about 2000 homes a year,
a pipeline of about 8000 in build.
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And how can we keep that
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going to make sure that we can create
new, vibrant communities?
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[MADDIE] We've lent £15 billion into the social
housing sector over the past 5 years,
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lent about £2 billion into the sector
last year alone in ESG financing.
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And when people talk about
sustainability, they often think
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very much about energy efficiency.
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When you spend £1 investing
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into the sustainability of a house,
you actually save the NHS £7.
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Yeah, absolutely.
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So if you can improve the quality
of people's living environment,
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you can have a massive impact
on their mental health,
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on their physical health
and their wellbeing,
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and that ultimately saves the
NHS money, it saves the police money,
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it saves the education system money
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because there are less school days
missed and things like that.
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75-80% of our homes are
already EPC C or better.
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When we build new homes,
we only build to EPC A
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and therefore for lots of our
residents, they're living in quite
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environmentally friendly, quite insulated,
warm homes to begin with.
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But we have more to do.
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And that’s why you're investing so much in
the homes to futureproof for future generations.
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But also it provides financial
resilience for your tenants.
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Yes, absolutely.
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It's also about skills and having
the right skills to do that work.
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And I know we've worked with you guys
on Regeneration Brainery,
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on the Lloyds Digital Skills Academy that
we did actually down here in South London in fact,
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that they’re able to kind of engage in these things,
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but also that we've got
the next generation of workforce
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to help us to deliver.
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And how does nature and
biodiversity fit into that.
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Because when you look at the stats,
I think we’re losing
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about 13% of green spaces
in urban environments.
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It has a massive impact.
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We're about to launch
our biodiversity strategy.
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And what that will mean is
more planting, more green spaces.
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We're lucky because we
own a nature reserve.
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We have three ancient woodlands
that we own and maintain,
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and it's already part of who Hyde are,
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you know, we have allotments to help people
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grow their own food, in particular
during this cost of living crisis.
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So for us, the more that we can do
to literally green our estates,
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to make them nicer places
to live, better communities to live in,
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that have the right access
to swings, to playgrounds,
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to basketball courts,
all of those sorts of things,
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surrounded by trees,
makes a massive difference
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to the way that people feel,
the way that people interact
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and ultimately their outcomes.
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As you know, we’ve partnered with the charity Crisis
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and we're calling for a million
new social homes over the next decade,
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which is a huge commitment,
but a really important thing for the UK.
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What do you think we can do
more to make that a reality?
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I think it's a great partnership
and I think it's massively important.
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Our primary activity is social housing.
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We all know there's a housing shortage.
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From our point of view, we already build homes,
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with several thousand under construction
and we want to do more.
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We see you as being an enabler
on that journey.
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So for us, it's about making sure
that homes are there,
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that they are available,
that they are accessible to people,
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that people can afford to live
in them, to heat them.
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So actually, the call to action,
Crisis behind you, ourselves behind you
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working in tandem, is really
positive from our point of view.
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Which is brilliant to hear,
because as you know,
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we're completely committed to continuing
to do that with The Hyde Group.
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[ANDY] People forget that housing associations
are charities, you know, we are a charity.
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Our purpose is to provide social good
and to help our residents.
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And you enable us to do that -
without our lenders, without your support,
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we couldn't do what we do today.