Our purpose and strategy
Our purpose is Helping Britain Prosper.
See how we've been Helping Britain Prosper: annual report and accounts 2017
3.05p
Total ordinary dividend per share, up 20% on 2016.
£58 million
Given to help communities in 2017.
£5.3 billion
Statutory profit before tax, an increase of 24% compared to 2016.
£2.5 billion
UK tax contribution in 2017.
£8.5 billion
Underlying profit, an increase of 8% compared to 2016.
"The Group's continued strong performance positions us well to succeed in a digital world."
António Horta-Osório, Group Chief Executive
Our new strategy will enable us to seize new opportunities by building on our existing competitive advantages. The transformation planned will ensure we become a digitised, simple, low risk, customer focused, UK financial services provider.
Why this is important
In order to be the best bank for customers, we recognise that we must continue to adapt to changes in customer behaviour, technology-driven competition and regulation. Our propositions must be reflective of heightened customer expectations for ease of access, personalisation and relevance, as well as the needs created by changing life patterns.
Key objectives for 2020
To achieve our aim of being best bank for customers, we will deliver best-in-class propositions while continuing to provide our customers with brilliant servicing and a seamless experience across all our channels.
Why this is important
Our market leading cost position and customer franchise are sources of competitive advantage. However, we must not be complacent and must further digitise the Group to drive additional operational efficiencies, improve the experience of our customers and colleagues and allow us to invest more for the future. In addition, we must continue to simplify and progressively transform our IT architecture in order to use data more efficiently, enhance our multi‑channel customer engagement and create a scalable and resilient infrastructure.
Key objectives for 2020
By digitising the Group, we are expecting to transform our cost base as well as the experience of our customers and colleagues.
Why this is important
To better address our customers’ banking and insurance needs as an integrated financial services provider and improve their overall experience, we will make better use of our competitive Group strengths and unique business model.
Key objectives for 2020
By maximising the Group’s capabilities and sources of competitive advantage more effectively, we expect to deepen customer relationships and grow in targeted segments..
Why this is important
Our colleagues are crucial to the success of our business. In order to deliver our transformation over the next three years, and beyond, our colleagues will require new skills and capabilities to reflect the changing needs of the business as it adapts to the evolving operating environment. At the same time, colleague expectations of their employers are changing. As a result, we must devise solutions to continue to attract, develop and retain these skills and capabilities, while fostering a culture that supports a way of working that is agile, trust-based and reinforces the Group’s values.
Key objectives for 2020
We are making our biggest ever investment in people and by transforming our ways of working, we are aiming to achieve a culture of inclusiveness and collaboration, while also upskilling our colleagues for future needs and new career paths.
Form 20F XBRL data files (zip)
Helping Britain Prosper Plan update
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