Our purpose and strategy
Our purpose is Helping Britain Prosper.
As part of our strategy, we set out an ambition to become a truly purpose-driven organisation and we are taking steps to embed purpose at the core of our business, decision making, operations and culture.
£35.2m
donated to our charitable Foundations in 2024 to help tackle social disadvantage
£12bn+
funding to first time buyers
£2.7bn
of new financing support to social housing sector
40.1%
of senior manager roles held by women
£2.5m
potential additional income for customers through our partnership with Citizens Advice
4m
trees planted since 2020 in partnership with the Woodland Trust
A key part of how we seek to live and breathe our values is to strive to create a fully inclusive environment for all our colleagues, customers and communities, one that is truly representative of modern-day Britain.
While everyone will be affected by the cost of living crisis in different ways, our customers are taking an active role in managing their money using our latest banking tools, and we’re also proactively contacting customers to offer support.
Working with charities and community groups across the UK is a key part of our purpose of Helping Britain Prosper.
Over 320 years’ banking experience has taught us that when local people, local businesses and communities all prosper, so can we.
Download our Group codes and policies, reports, presentations and strategy documents.
The latest updates and opinions from across the Group
Reaching a net zero economy by 2050 is essential. This is why we have an ambition to halve the carbon emissions generated by our supply chains, as well as the carbon footprints of our investments, by 2030 or sooner.
Half of first-time buyers are now willing to consider “non-traditional routes” to be able to afford a home.
Many businesses have faced new challenges in recent years. Our role is to be by the side of our business customers to support their ambitions and help them seize opportunities for growth wherever possible.
We aspire to contribute to a UK in which everyone has access to affordable, safe and sustainable homes in places they want to live.
We're committed to reducing the carbon emissions we finance to net zero by 2050 or sooner, and we're aiming to achieve net zero for our own operations by 2030.