Our purpose and strategy
Our purpose is Helping Britain Prosper.
Our purpose is Helping Britain Prosper – it’s what drives us, what makes us different and defines how we profitably grow.
Our purpose
Helping Britain Prosper
We do this by creating a more sustainable and inclusive future for people and business, shaping finance as a force for good.
Our strategy
Our strategy is focused on supporting the needs of our customers, colleagues and communities, whilst delivering sustainable returns and creating value for our shareholders.
We have three strategic priorities which will enable us to deliver our vision of being the UK customer-focused digital leader and integrated financial services provider, capitalising on new opportunities, at scale.
Strengthen cost and capital efficiency
As we invest to grow and diversify our revenue, it is essential to maintain our disciplined cost management approach.
We will also look to further improve capital efficiency as we maintain our strong balance sheet with a disciplined risk approach, pursuing growth in capital-lite, fee generating businesses and generating capital.
Deploying our funds in a way which is sustainable in the long term, helping customers and clients become more resilient, supporting customers, colleagues and communities through challenging times, minimising our carbon footprint and reducing our sustainability related risks all help us achieve a disciplined approach to cost and capital management and strengthen our balance sheet.
Maximise the potential of people, technology and data
Delivering this strategy requires the Group to accelerate the pace at which it uses digital technologies and data to support customers. We seek to emulate our success in building the largest UK Retail digital bank on a larger scale across the Group.
We are building an inclusive and diverse organisation representative of modern-day Britain, so that we can deliver for the communities in which we operate. Embedding sustainability in all that we do and improving the ways we use digital technology and our data enables us to drive better outcomes for our customers and provide the targeted support when it’s needed.
Drive revenue growth and diversification
Growth is a core focus of our strategy. Around two thirds of our £3 billion strategic investment over 2022 to 2024 is aligned to growing and diversifying revenue. We have prioritised opportunities across each of our businesses to ensure we generate value in the near term as well as creating new revenue streams which deliver over the longer term.
Our aim is to create profitable solutions which will help improve access to quality housing across the country, drive regional development, increase financial resilience of people and businesses, and navigate the UK’s transition to a more sustainable future, by capitalising on sustainable and inclusive financing and investment opportunities.
Our strategic outcomes create value for our stakeholders and enhance the Group’s financial performance.
13%
return on tangible equity
£0.7bn
additional revenues from strategic initiatives
£9.3bn
operating costs
175bps
capital generation
See our latest annual report to read about our strategy in more depth.
These are some of the ways that we're delivering on our purpose of Helping Britain Prosper.
Sustainably managing the value we create for all our stakeholders ensures that we can reshape financial services and help Britain prosper for generations to come.
See our latest annual report to find out more about how we're Helping Britain Prosper.
Charlie Nunn, Group Chief Executive and Jo Harris, CEO, Mass Affluent, reflect on our progress halfway through 2024, and how our strategy is delivering for customers and Helping Britain Prosper.
Enabling people to find safe and sustainable homes is central to our purpose.
Download our Group codes and policies, reports, presentations and strategy documents back to 2010.
We're a leading UK-based financial services group. We provide a wide range of banking and financial services, focused primarily on retail and commercial customers.